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In passion projects, there is no client and I had to give myself that role. It is not easy to chose a direction and stick to it. I wanted the visual identity to be welcoming, authentic and simple so that customers feel at home. Brews and Bites should feel like a premium coffee shop, but accessible to all and affordable.
In passion projects, there is no client and I had to give myself that role. It is not easy to chose a direction and stick to it. I wanted the visual identity to be welcoming, authentic and simple so that customers feel at home. Brews and Bites should feel like a premium coffee shop, but accessible to all and affordable.
I decided to base my concept around 3 pillars. Along with the combinaison of a brown tone and an off-white, I used a textured picture of a blue sky with clouds. This allowed me to bring diversity while keeping a restricted color palette. The sky represents freedom, nature and brings a feeling of relaxation. I also used 3 defined shapes across Brews and Bites' communication. These allow for coherent and easy to read layouts, and one of them is found in the logotype, circling the name of the shop. Finally, I used detoured pictures of the drinks crafted by the baristas.
As mentioned earlier, we can find the 3 shapes on almost every layout. It allowed me to have recurring elements, and a recurring layout by placing the shape in the middle of the document. I use a combination of a two condensed fonts : Kepler Std and Nimbus Sans that work really well together.
The brand identity created for Brews and Bites reflects exactly the idea of this coffee spot. Using only a few brand elements allow for a coherent and simple communication, whether it is for print or digital documents.
Lavera is a german brand that specializes in natural cosmetics. While having many quality products, the brand struggles to find a consistent and attractive image, especially in its packagings and website. I centered my strategy around the ingredients, a significant feature of the brand's essence.
For the fictional podcast "The World Stage," I designed a distinctive brand identity, including logos and episode graphics. I also created engaging social media content to effectively promote the podcast and engage its audience.
Cocoon&nous is a small business based in Orléans, France. They help women through motherhood. The owner, Muriel provides massage services for mothers–prenatal and postpartum–and their babies. She contacted me because she struggled to keep up with her Instagram account. Creating and planning her content was time-consuming. Consequently, she couldn't focus on her business. And, she just wanted better results.
The United Nations Development Programme is an international organization aiming to end poverty, build democratic governance, rule of law, and inclusive institutions. I was a Design Intern for 6 months and here are some of the projects I was trusted to work on.
In passion projects, there is no client and I had to give myself that role. It is not easy to chose a direction and stick to it. I wanted the visual identity to be welcoming, authentic and simple so that customers feel at home. Brews and Bites should feel like a premium coffee shop, but accessible to all and affordable.